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Commercial Litigation

Product Liability

Atlanta Product Liability Civil Litigation Defense Lawyer

In today's ever-evolving marketplace, manufacturers, distributors and retailers face significant legal challenges, not least of which is product liability litigation. Product liability claims can be extremely complex and necessitate an in-depth understanding of the legal, technical and practical issues that come into play when a product is alleged to have caused harm.


As an Atlanta, GA based product liability defense attorney, Cameron Hawkins has experience navigating these challenges. In addition to defending clients against active claims, he also has extensive experience helping businesses understand potential risks and implement preventative measures to avoid future product liability litigation.

Defending Your Interests in Product Liability

When faced with a product liability claim, it's crucial to respond swiftly and strategically. Our product liability team takes a comprehensive approach, examining all aspects of the case to determine the best defense strategy. This could involve challenging the plaintiff's evidence, disputing causation or asserting affirmative defenses like misuse of the product or assumption of risk.


Although the initial demand letter can seem extremely intimidating, especially if receiving one is a new experience, the situation isn’t at all hopeless. The plaintiff has to prove a variety of specific facts to succeed – like they were using the unmodified device properly and in accordance with all safety information. They also may need to have kept the defective device, have proof of purchase and have medical records to back up their product liability claims (some or all of which might not be available to help back up their claim).


There are often multiple avenues of defense against these product liability allegations. Working with an independent defense lawyer ensures all these potential paths are thoroughly examined. 

Understanding the Product Liability Regulatory Environment

Product liability litigation often involves complex regulatory issues. Our law firm is well-versed in the roles of various regulatory bodies and can effectively navigate these complexities. Whether it's the FDA, CPSC or any other regulatory entity, we understand the protocols and procedures that must be followed to mount an effective defense.

Product Liability Prevention and Risk Management

Preventing product liability claims begins with understanding potential risks. We can work with clients to identify areas of vulnerability and even offer guidance on a number of important business practices that might impact liability exposure, including things like product design, manufacturing processes, warning labels and user instructions.



An effective risk management strategy can reduce the likelihood of a product liability claim and put your company in a stronger position if a claim does arise.

Strategies for Defending Clients Against Product Liability Claims 

Challenging the Plaintiff's Evidence: It’s not at all uncommon for there to be significant, valid questions about the plaintiff’s version of their alleged injuries. It may not even be possible to definitively (or to the court’s satisfaction) prove the injuries were caused by the product, or there’s legitimate doubt about the severity of their injuries. Plaintiffs may have a lot of trouble winning a claim or even negotiating a settlement if the defense clearly demonstrates it’s not possible to clearly tie the defendant’s actions or products to the claim. 


Affirmative Defenses: In product liability litigation, attorneys can argue that the plaintiff misused the product in a way that was unforeseeable and not intended by the manufacturer, or that the plaintiff assumed the risk of injury by using the product in a dangerous manner.


Statute of Limitations: If the plaintiff has waited too long to bring the suit under the law of the relevant jurisdiction, the attorney might move to dismiss the case. Statutes of limitations can be complicated in certain types of product liability cases, especially those involving medical devices or medication. The clock might not technically start until the consumer realized they suffered an injury. Even then, there may be defenses, like a delayed diagnosis that was due to the plaintiff’s own actions (or inaction).


Regulatory Compliance and Industry Standards: If the manufacturer can demonstrate compliance with relevant safety standards and regulations (and according to industry standards at the time of production), it may help defend against the claim.

Would the Strategy For A Product Liability Case Change Depending on the Client’s Role? 

Manufacturers are often the primary defendants in product liability cases and can be held liable for defects in design, manufacturing or inadequate warnings. Defenses for manufacturers often revolve around demonstrating compliance with safety regulations, arguing that the product was not defective when it left the manufacturer's control, or that the plaintiff modified or misused the product, which resulted in product liability.


Retailers and distributors, on the other hand, might argue they were merely the middlemen and did not have a role in the design or manufacturing of the product. They may claim they had no way of knowing the product was defective and thus should not be held liable.

Collaborative Approach

We strive to be more than just a service provider. As a strategic partner, we take the time to understand your business, your products and your specific needs. This collaborative approach allows us to provide tailored legal advice that aligns with your business goals.


In an increasingly litigious society, it's more important than ever to have a product liability defense attorney on your side. Whether you're currently facing a claim or simply want to take steps to protect your business, the Law Office of Cameron Hawkins can help navigate the challenging terrain of product liability defense.


Call us at 678-921-4225 to discuss your situation and options. 

Let Our Experience Work For You

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Product Liability Frequently Asked Questions

  • What is product liability and how does it affect my Atlanta business?

    In the legal world, product liability refers to a business’s obligation to design, manufacture and market products that are safe for use and consumption. It focuses on the potential risks and harm that defective or dangerous products can pose to consumers and users. 

    Product liability can affect your business in several ways:


    • Legal Responsibility: Manufacturers and engineers are legally responsible for the products they create. If a product is found to be defective, hazardous or fails to meet safety standards, it can lead to legal claims and lawsuits. This can also apply to retailers who sell products that are later determined to be dangerous. 
    • Financial Consequences: Product liability claims can result in significant financial consequences, including damages awarded to injured parties, legal fees and potential product recalls or redesign costs.
    • Reputation and Brand Damage: Product liability cases can tarnish a company's reputation and brand image. Negative publicity can affect consumer trust and impact future sales.
    • Regulatory Compliance: Manufacturers and engineers must adhere to product safety regulations and industry standards to avoid liability. Failure to meet these standards can lead to legal challenges.
    • Quality Control: Ensuring product safety is a priority. Manufacturers and engineers must establish robust quality control measures, conduct thorough safety testing and maintain records to demonstrate due diligence.
    • Warnings and Instructions: Adequate warnings and instructions must be provided to users to minimize risks associated with product use. Failing to do so can lead to liability claims.
    • Legal Defense: When facing product liability claims, manufacturers and engineers must invest in legal defense to protect their interests, build a case and potentially negotiate settlements.

  • What can trigger a product liability claim against a business?

    A product liability claim against a business can be triggered by various factors, including product defects or failure to provide adequate warnings or instructions. Common triggers for product liability claims include:


    • Defective Design: When a product's design is inherently flawed, posing a risk to users. This includes issues with the product's blueprint or overall concept.
    • Manufacturing Defects: When errors or defects occur during the manufacturing or production process, leading to substandard or dangerous products.
    • Inadequate Safety Testing: Failing to conduct comprehensive safety testing or quality control checks can result in products reaching the market with undisclosed risks.
    • Failure to Warn: Neglecting to provide sufficient warnings or instructions regarding potential risks and safe product use.
    • Breach of Warranty: When a product does not meet the implied or express warranties made by the manufacturer, such as claims of product safety or quality.
    • Misrepresentation: Making false or misleading claims about a product's features, benefits or safety can lead to liability claims if these claims are disproven.
    • Recalls: Recalls of similar products from the same manufacturer or business can raise concerns and trigger product liability claims.
    • Failure to Comply with Regulations: Not adhering to industry-specific regulations and safety standards can result in liability claims if those failures contributed to product defects.

    It’s important to know product liability claims are usually filed not only when a product is defective and unsafe to use, but most importantly, when it causes injury, harm or property damage to a consumer, whether through design, manufacturing or usage issues.


  • How can businesses protect themselves from product liability claims?

    You can protect your business from product liability claims by prioritizing product safety, adhering to industry-specific regulations and implementing stringent quality control measures. 


    Clear product warnings and instructions should be provided, and thorough testing conducted to identify and address any defects or safety concerns. 


    Comprehensive record-keeping of design, manufacturing processes and quality control is essential. Risk assessments help to identify potential hazards, while post-market surveillance allows for ongoing monitoring of product safety and performance. Establishing effective product recall plans is crucial in case of safety concerns. 


    Product liability insurance provides financial protection, and contractual protections can be included when collaborating with other parties. 


    Thorough employee training tailored to foster a safety-conscious culture may also be beneficial if claims arise, as it shows a concerted effort on the manufacturer’s part to prevent defects and injuries. 


    Detailed documentation of consumer complaints and timely problem resolution are also important.


    Legal expertise is essential for navigating complex regulations and potential claims. Implementing a system of regular product design reviews and maintaining a commitment to continuous improvement further enhance product safety and can help with future liability issues.


  • What should manufacturers and engineers do if they face a product liability claim?

    If your business is facing a product liability claim, they should take the following steps to effectively respond and protect their interests:


    • Consult with a Lawyer: Seek immediate legal counsel from attorneys experienced in product liability cases. Legal experts can provide guidance on how to proceed and protect your rights.
    • Preserve Evidence: Ensure that all relevant documentation, records and evidence related to the product in question are preserved. This includes design, testing and manufacturing records.
    • Product Investigation: Conduct an internal investigation to understand the claim's merits. Determine if there are any design or manufacturing defects that could be at the root of the problem.
    • Notify Insurer: If you have product liability insurance, notify your insurance provider of the claim. They can assist in managing the claim and potentially cover legal costs.
    • Communication: Carefully manage communication with the claimant and their legal representatives. Avoid admitting fault without legal counsel.
    • Legal Strategy: Collaborate with your legal team to develop a robust legal strategy. This may involve negotiation, mediation or going to court, depending on the circumstances.
    • Regulatory Compliance: Ensure compliance with all regulatory agencies and report the claim if necessary.
    • Customer Safety: Prioritize the safety of your customers. If there is a legitimate safety concern, consider issuing a recall and taking appropriate corrective actions.
    • Mitigation: Explore potential settlement options that mitigate legal costs and reputational damage.

  • Can insurance protect my business from product liability claims?

    Yes, insurance can play a significant role in protecting manufacturers and engineers from product liability claims. Product liability insurance is designed to provide financial protection in the event of claims related to a product's safety or performance. This insurance can help cover legal expenses, settlements or judgments resulting from such claims. 


    Manufacturers and engineers can customize their coverage to suit their specific needs and risk exposure. While insurance is a valuable safety net, it should be complemented by stringent quality control, regulatory compliance and safety measures to reduce the likelihood of product liability claims in the first place.


  • What are common defenses against product liability claims?

    • No Product Defect: Arguing that the product was not defective in design, manufacturing or labeling, and that it met all industry standards and regulations is one of the most common and often effective strategies.
    • User Error: Claiming that the injury or damage resulted from improper use, misuse or a failure to follow provided instructions or warnings.
    • Assumption of Risk: Asserting that the plaintiff was aware of and voluntarily assumed the risks associated with the product's use.
    • Statute of Limitations: Arguing that the plaintiff filed the claim after the legally prescribed time frame had expired.
    • Lack of Causation: Contesting that the product's alleged defect was not the direct cause of the plaintiff's injury or damage.
    • Government Contractor Defense: Applicable in cases where the defendant manufactured a product under government contract specifications.
    • State-of-the-Art Defense: Demonstrating that at the time of production, the product met the highest available technological standards.

  • What are the potential financial implications for my business in a product liability lawsuit?

    A product liability lawsuit can have significant financial implications for a business. The potential costs may include legal fees, settlements or judgments and increased insurance premiums. 


    These expenses can be substantial, especially in complex cases. Additionally, product recalls, reputational damage and loss of consumer trust may result in decreased sales and market share. 


    Moreover, the need to improve product safety, labeling or manufacturing processes to prevent future issues can lead to increased operational costs. It's essential for your business to carry product liability insurance and implement stringent quality control measures to mitigate these risks and minimize the financial impact of such lawsuits.


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